El tao del emprendimiento

Start-ups are the most powerful business model of our century, and anyone can create their own. If you too. Have you ever spotted a business opportunity? Are you interested in knowing how a company of this type is born, lives and dies? If so, this is your book: here you will find a detailed guide with the necessary tools to create your own company. Its author shares in these pages the knowledge that experience has given him, because for ten years he has lived all kinds of situations in the business world. The creation of the company, the agreement with the partners, the financing, the business model, the investors... And, of course, the types of strategy, the value chain, the scorecard, the disagreements between partners, the Lean Startup methodology, the SWOT... All the information you need, exposed in a simple and entertaining way, is here. Even the dissolution of the company! Invaluable knowledge for entrepreneurs and essential for managers or businessmen. Luis Arimany leaves no subject untouched and tackles all of them frankly. He admits that effort and planning are not a guarantee of success and that there are uncontrollable factors that influence companies: the evolution of the market, the moment in which the company is created, fellow travelers, the competition... Entrepreneurship is wonderful, but it will never be a bed of roses. The author's honesty and his vast experience make this book an essential work.