El método Running Lean

Today we are creating more products than ever before, but most of them fail, not because we can't complete what we want to build, but because we waste time, money and effort creating the wrong product. What we need is a systematic process to quickly review product ideas and increase our chances of success. That's the Running Lean promise. In this inspiring book, Ash Maurya guides you through a rigorous strategy for achieving product/market fit for your new venture. He will learn ideas and concepts from various innovative methodologies, including Lean Startup, business model design, design thinking and 'jobs to be done'. This new edition introduces the framework of continuous innovation and follows an entrepreneur's journey from his initial vision to a working business model.