El metaverso

The term metaverse is everywhere, from the front pages of newspapers to speeches by Big Tech CEOs, including Sataya Nadella and Mark Zuckerberg, who revealed in October 2021 that Facebook was changing its name to Meta. But what exactly is the metaverse? As Matthew Ball explains to us in this book, the metaverse is the successor to the internet that we have known so far. The metaverse is a 3D virtual world, a network of interconnected experiences and devices, tools, and infrastructure that goes far beyond mere virtual reality. The Internet will no longer be just at our fingertips: it will surround our lives, work and leisure, which will take place within the metaverse. The metaverse is poised to revolutionize every industry and function, from finance and health care to payments, consumer products, and even sex work. In short, all companies should have their space in the metaverse. Or they won't survive. Bringing clarity and authority to an exciting but frequently misunderstood concept, this book provides the keys to understanding a technology that will not only generate trillions of dollars, but drive a radical reshaping of society. Welcome to the metaverse.