El acto de crear

Great music producers are often recognized for a unique sound that only they are capable of achieving. Rick Rubin is known for that and something else: for knowing how to create a space in which artists from different genres and traditions rediscover their deep identity and what they really have to offer the world. Rubin has made a practice of her drive to help people transcend self-imposed expectations and reconnect with a state of innocence in which the surprising becomes inevitable. Over the years, Rubin has thought a lot about the origin of creativity: where it comes from and where it doesn't, and he has learned that being an artist does not depend so much on a specific result, but on how we relate to the world. Creativity has a place in everyone's life and we can all make that space bigger. In fact, there are few human responsibilities that are more important than that.