Ecommerce

The confinement of the spring of 2020 was a before and after in the relationship of companies with the internet. Ecommerce blew up unseen data. The authors of this book, together with the CEO of SantaFixie, Txampa Alberca, coincided in a webinar organized by Marketing4ecommerce to analyze the impact of this situation and they found such a level of concern on the part of the attendees who undertook the initiative MAC: Marketing Against Coronavirus. They held open weekly meetings for months in which they resolved business doubts to help those who needed it. From those weeks, the key learning was that many questions were recurring. The common pattern: the need for a structured guide on how to take the first steps in selling through the internet. This book is not written for the digital expert but for those who have a neighborhood store and suffer when thinking about creating an online store; for those who manufacture products and know that more and more are being sold online, but he does not know how to do it. It is an initial guide and, at the same time, a super complete guide on how to take advantage of the digital opportunity in your business.