Diseño inteligente

We design to get answers from people. We want them to buy something, read more, or take certain actions. Designing without understanding what makes people act in a certain way is like exploring an unfamiliar city without a map: the result will be messy, confusing, and inefficient. This work combines hard science and research with practical examples to provide an essential guide for all designers. With the help of this book, it will be possible to design more intuitive and attractive applications, software, websites, and products that adapt to the way people think, decide, and behave.