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The evolution of society towards greater social awareness demands a change in business management. And it is not about introducing a new tool, nor about incorporating a symbolic change in leadership style. The change is in the search for the meaning of work, what a company exists for and what it contributes to the society in which it operates. Because purpose is the root of commitment. This book is the result of more than twenty years of work, both in theoretical and practical research, as in consulting with dozens of companies, and also in entrepreneurship and the management of own companies. It is the result of many experiences and many conversations, of many readings and reflections. Discover how you can create a company culture that adds value to the work of your workers and organizes their efforts in order to achieve greater efficiency and motivation, because the true leaders of the future will be those who achieve organizations of people truly committed to a purpose.