Del fracaso al éxito en la nueva era del turismo rural

Tourism in rural areas has generally been unprofitable and little generator of local development in many territories. However, during this COVID-19 pandemic, it has re-emerged, confusing the sector with expectations that respond to a temporary and not a structural situation. But the truth is that this tourism can be successful if it knows how to manage it in an innovative, competitive and sustainable way, as this book shows, written by 19 well-known authors from Europe and the Americas, who in turn offer their indications for achieve this success, thinking about this new era we are entering, beyond the post-pandemic perspective. The demand changes very quickly, so much so that the tourist offer in these rural and natural areas is always left behind, arriving late and sometimes badly, but fortunately the talent, together with the innovation and experience that is collected in this publication, will help achieve the desired results.