Deconstruyendo los medios

Deconstruyendo los medios

cómo adaptar las empresas de comunicación al entorno digital

Cerezo, Pepe

How has digitization affected traditional media? How can you act on the organizational culture to promote the digital transformation of the newsroom? Many thought that digital journalism was a fad that would pass by. But it didn't happen. Then came the crisis and there was no lack of voices warning that this would be a transitory relapse and that, once the economy recovered, everything would return to normal. Far from being the case, the pandemic has acted as a new accelerator of necessary change. The time has come to know how to transform the media to adapt them to the digital age. New answers are required about the ultimate purpose of journalistic organizations, and knowing how to move towards a culture that facilitates a successful digital transformation. In these pages we will learn about the challenges faced by the media on their way to this transformation, as well as the need to change the culture of organizations to configure themselves into communities of interest.

Author
Cerezo, Pepe
Subject
Human sciences > Business and economics
EAN
9788417828943
ISBN
978-84-17828-94-3
Edition
1
Publisher
Almuzara
Pages
176 
High
22.0 cm
Weight
14.0 cm
Release date
13-05-2022
Language
Spanish 
Series
Economía y empresa 
Paperback edition
17,25 € Add to cart
Entrega: entre 8 y 14 días

Cerezo, Pepe (aut.)

  • Cerezo, Pepe
    Pepe Cerezo es experto en estrategia y desarrollo de negocios digitales, especialmente en el sector de los medios de comunicación.    Read more