Data Analytics

'No data, you're just another person with an opinion' (W. Edwards Deming)'Data Analytics. Mide y Vencerás' measures with depth and rigor the foundations of the data analytics plan within the process of continuous improvement in the company. It offers you the keys and strategies so that you can measure a digital business and guide the decisions of the organization to the judgment of the data.This work presents the most complex concepts and challenges that an analytical project can entail through a technical and entertaining narrative: the strategy of the measurement plan, how to approach the process of technical implementation, the subtle beauty of the art of visualization of data, and the quantitative and qualitative analysis of the data.The theoretical foundations are illustrated by countless digital analytics success stories for major brands and organizations. A book made by professionals for professionals, a must for any digital analyst looking for answers.