Curso de marketing hotelero
fundamentos y principios de distribución ecommerce y revenue management
Espinosa, Oliver
'Hotel Marketing Course' is a complete work to navigate the complexity and ambiguity of distribution, digital marketing and hotel revenue management. Its purpose is to help you master the basics and practices of marketing simply and effectively. The hotel industry -and tourism in general- is undergoing great changes that require preparation from those of us who are part of it. Some learnings from the course will be of immediate use and others will be in advanced stages of your professional career, which gives you an advantage by improving your analytical, decision-making and problem-solving skills. The course includes examples of practical and specific application of the fundamental concepts of hotel marketing, sources of information, practical cases and figures and tables that facilitate and accelerate learning. Welcome to value creation. For the guest. For the hotel. And for you.
- Author
-
Espinosa, Oliver
- Subject
-
Human sciences
> Business and economics
- EAN
-
9788441545946
- ISBN
-
978-84-415-4594-6
- Edition
- 1
- Publisher
-
Anaya Multimedia
- Pages
- 380
- High
- 22.5 cm
- Weight
- 17.5 cm
- Release date
- 12-05-2022
- Language
- Spanish
- Series
- Social business