CRO profesional

Companies with digital assets underway (websites, apps, landings) and pursuing business objectives (sales, generating 'leads', advertising printing, etc.) have focused in recent years on improving their conversion rate or, rather , the commercial effectiveness of those assets. This process of analysis and continuous improvement of a digital business model is known as CRO ('Conversion Rate Optimization').This book explains in detail through concrete examples and in detail how a CRO project should be structured. Likewise, it is exposed what the methodology should be so that, depending on the degree of maturity of the company and its digital business ecosystem, the best possible result is obtained: location of inefficiencies, development of hypotheses, design of actions, definition and execution test and personalization projects, use and exploitation of qualitative data, presentation of learning, management of a CRO project.On these pages you will find a clear guide (going into all the necessary details at an adequate level of depth) for learning professional CRO concepts and techniques. With the help of this volume you will be able to execute a CRO project with a guarantee of success.