Consumer engagement

Consumer engagement is the marketing discipline that encompasses all those processes of retention, loyalty and relationship with customers and leads through the use of new technologies. Consumer engagement techniques are the most powerful tools that marketing managers have to relate, build loyalty and retain in a clear, economical and direct way as never before in marketing. The book is divided into 11 chapters where all the tools that a manager can use to launch a relationship, loyalty and retention program for clients, suppliers and employees are dealt with in depth. We also teach the operation of digital communication techniques applied to customer management. Throughout its pages, it is explained with an exact, precise and clear vocabulary how to effectively and efficiently implement loyalty and retention programs and how to increase the customer life cycle for any type of company.