Cómo usar la psicología para lograr poder político

In any electoral campaign, only one wins. The rest do not reach the goal. And surely everyone has done their best; they have made an effort, they have invested, they have dreamed, they have worked. But it is inevitable: everyone loses except one. And losing hurts. It hurts much. Defeat is the scene most feared by the candidates and their campaign teams. Where did we lose? The question jumps immediately. In the media? In any major city or district? In some key segment of the population? In person-to-person contact? On social media? On the street? No. We lost in the brain of the voter. As in the myth of the Minotaur, the voter's mind is a dark labyrinth. Political messages get lost within that labyrinth. The most effective campaigns will be those that make their message survive and find the way out to the ballot box. The path goes from the brain that feels, analyzes and decides to the hand that deposits the voting sheet. What must an electoral campaign do to achieve this? It must give signals to the brain of the voter. Signs that guide you towards voting. There are basically seven illuminated signs that the campaign must turn on inside the voter's brain. This book analyzes each of them. Placing and turning on these posters in the mind of the voter is not a mere sum of actions but a structure, a work system, a precise way of ordering an electoral campaign. In this scheme, political psychology is Ariadne's thread.