Coaching para tu cerebro

The mind is the most versatile instrument we have. It harbors enormous potential for intelligence and talent that, with the right tools, can take a person wherever they want. That's what coaching is all about: accompanying people so they can develop and achieve more effective performance in their work and in their life. Joseph O'Connor and Andrea Lages, leading authors in the world of coaching and NLP, go one step further by combining personal development, coaching and cognitive therapy with the latest findings in neuroscience. Its goal is to offer a broader understanding of the biological bases through which the mind generates experiences and to provide us with tools that allow us to create a fuller reality for ourselves and others. Coaching for your brain is the definitive book on the neuroscience of goals, cognition and creativity, essential for coaches, team leaders, human resources technicians and anyone interested in developing their full potential.