Bezonomics

Jeff Bezos, the richest man on the planet, has built one of the most efficient machines to generate fortune in history. Amazon, the e-commerce giant, has not only revolutionized the way we shop, but its impact is such that it has even reached the media and advertising, completely transforming technology, the economy, employment and society. Based on unprecedented reports from 150 sources inside and outside of Amazon, Bezonomics reveals the principles Jeff Bezos uses to dominate markets -consumer obsession, extreme innovation, long-term focus, artificial intelligence- and shows how other leading companies they are trying to reproduce them. Brian Dumaine shares strategies to prepare your business for the 21st century and, even more important, answers a fundamental question: How are Amazon and its imitators impacting the world we live in and what can we learn from them? A gold mine for many, a threat to others, the Bezonomics model has become an overwhelming force that everyone must know to understand the present and look to the future.