Belleza, neurociencia y marketing

Filled with case studies and compelling intellectual arguments, this elegant primer addresses the economics of beauty, its value and its effect on products, brands and its impact on the marketplace. Reading it is a real pleasure. Unquestionably, it is one of the best books written on the subject. "Both human relationships and brands are affected by perceived beauty; a detailed knowledge of them influences the ability to manage both. This magnificent book provides a deep perspective on beauty that will seduce you many times, and surprise you in different ways. levels". Jennifer Aaker, professor of marketing at Stanford University. Beauty is a basic pleasure, it is a state of happiness. We are imbued with the dreams it provokes and saturated with emotions. In a certain way, it is an escape from reality, which we reinterpret and transform. Beauty is a universal component of the human experience that produces pleasure, attracts attention, and generates behaviors that help ensure genetic survival. Beauty necessarily imposes its presence on us and, more than a resolution, what it achieves is opening our imagination. Beauty attracts, fascinates, excites, falls in love, inspires and seduces. It is a mystery of life and it is in the mind that the recognition of aesthetic perfection is manifested. One of the ways life is perpetuated is through beauty, and the passion for it is deeply embedded in our biology. There is something about our love of beauty that is heroic, hopeful, and human. It is a pleasure to enjoy it, as well as a necessity to put it on a pedestal and revere it.