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Reed Hastings, the co-founder, president, and CEO of Netflix, unveils for the first time the surprising and unorthodox culture of one of the most creative and successful companies in Silicon Valley history. Never before has there been a company like Netflix. Not only because of its extraordinary leadership in the media, technology and entertainment industry or because of its ability to generate billions of dollars of annual revenue, with more than 167 million users in 190 countries. Netflix is ??also a revolutionary company, above all because of its radical management culture that runs counter to ideas that are traditionally taken for granted. When Reed Hastings founded Netflix, he developed a corporate philosophy and management principles that have provided flexibility, speed, and fearlessness to the organization and enabled it to achieve great success. This is the fascinating story of a unique company and its extraordinary expansion throughout the world.