Apocalípticos e integrados

In these magisterial essays, in which he analyzes the structure of bad taste, reading comics, the myth of Superman, the consumer song, the role of audiovisual media as an information tool or the influence of television in today's world, Umberto Eco raises the central problem of the double position before mass culture: that of the apocalyptic, who see in it the sign of an irretrievable fall, and that of the integrated, who optimistically believe that we are living a magnificent generalization of the cultural framework.