Amazon

If you've thought about selling on Amazon, or if you already have a store in the retail giant but want to boost your reach and, of course, increase your sales, this book is for you. We teach you everything we know about Amazon so you know what you're up against and fully understand the tools and strategies you need to get your store up and running, even if you don't have any experience. We are not going to give you a list of random tricks or best practices. What we want is that you start on the first page seeing how the platform works and, when you close the last one, you have understood and internalized the different business models, you know how to manage your inventory and the best way to position and promote it within the platform. We illustrate all of this with practical aspects that we have learned after years selling on Amazon with different clients, adding the value of having been dealing with this marketplace for so long. Whatever your starting level, we are convinced that we have created a reference work that is worth having on the table, next to the computer and the cup of coffee. Surely on more than one occasion we will solve that doubt that arises while you sell on Amazon every day. Enjoy this book and hopefully it will help you to consider competition when we find ourselves at Amazon fighting for the 'Buy Box' of a product. That will mean that we have done well.