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Administración de la producción
enfoque estratégico
Fernández Sánchez, Esteban
Avella Camarero, Lucía
Fernández Barcala, Marta
This work finds its fundamental motivation in that in the 21st century the way of competing has changed and so has the response of the production area. The book integrates all the contents that are currently related to the strategic management of production. It deals in depth with specific topics and aspects that other texts on production and operations management do not usually deal with or do so in a superficial way, such as Industry 4.0, international localization or production strategy from the resource-based approach. The book introduces the reader to the most important strategic production decisions, as well as their implementation. It is, therefore, a text that can be used in any course on strategic production management, while serving as a reference for the professionals of the company when addressing irreversible and extremely large strategic decisions. In addition, the manual displays expository resources of a very diverse nature, combining theoretical approaches with practical cases. In the preparation of the theoretical contents, the most relevant and current scientific publications in the field of production administration have been reviewed. The theoretical aspects have been complemented with multiple and recent real examples that collect the experience of organizations of various kinds in the application of the concepts and techniques described. This helps to complete and consolidate the information it provides, also making it enjoyable to read.
- Author
-
Fernández Sánchez, Esteban
Avella Camarero, Lucía
Fernández Barcala, Marta
- Subject
-
Human sciences
> Business and economics
- EAN
-
9788436843538
- ISBN
-
978-84-368-4353-8
- Edition
- 1
- Publisher
-
Ediciones Pirámide
- Pages
- 632
- High
- 23.5 cm
- Weight
- 19.0 cm
- Release date
- 01-10-2020
- Language
- Spanish
- Series