50 clásicos de los negocios

What do big companies have in common? What kind of person founds them? Where do the best new ideas come from? Reading the hundreds and hundreds of books that answer these questions could inspire you to come up with your great idea, but filtering them takes time. Tom Butler-Bowdon has screened that and crafted 50 business classics, featuring great entrepreneur stories, top management insights, and proven insights on strategy, innovation, and marketing in one volume. and seasoned with your expert comments. 50 Business Classics presents everything from the fundamental ideas of classic texts like My Years at General Motors and Michael Gerber's Myth of the Entrepreneur, to contemporary business lessons like Google, Apple and Amazon. It contains revealing biographies of celebrities like Steve Jobs and Warren Buffett, as well as lesser-known stories including the founding of the publishing world giant Penguin.