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One of the most characteristic features of the samurai was the serenity with which they faced their adversary, who faced them with absolute objectivity and concentration. And they knew that to guarantee their victory it was necessary to have an unbeatable combat strategy. These principles are not only applicable in martial arts, but the use of technique and strategy can be essential to defeat our adversaries in any field. Well, both in business and in life, we constantly face battles and to be winners we must have the right tools. The work of Miyamoto Masashi, the legendary samurai who never lost a fight, analyzes the process of fighting and mastery of conflict that underlies all levels of human interaction and is one of the most profound texts ever written on the art of confrontation. and victory.