Metodología Inbound

Have you ever had the feeling of not knowing very well what you are doing in the world of digital marketing? Do you feel that you lack a purpose, a driving axis, a sense, that you need to go one step further? Relax, you are not alone. It also happened to HubSpot and decided to create the inbound marketing methodology. I have decided to write this book and explain it in a clear, simple and above all applicable way. Inbound marketing is a methodology whose axis is the customer. Seeks to create lasting and personalized relationships with him through experiences and valuable content. It is based on a deep analysis of the user and their buyer journey. It is in charge of defining content and experiences that attract the right audience and educate, involve and inform them to accompany them on their path to purchase in a much more organic and natural way. This methodology was born to respond to the change in the way consumers buy more and more informed and empowered. Its combination of personalized communication and process automation makes its potential enormous. It is never too late to start working under this methodology if we have the appropriate knowledge and know how to adapt to the maturity of the market to which our business belongs. You sign up?