McMindfulness

After garnering the support of all manner of celebrities and seeing monks, neuroscientists and meditation gurus share a table with the CEOs of some of the most powerful companies on the planet at the World Economic Forum in Davos, there is no doubt that mindfulness it has already become a mainstream trend. Some have even called it a revolution. But what if, instead of changing the world, mindfulness had become a banal form of capitalist spirituality that hinders social and political transformation and actually reinforces the neoliberal status quo? Ronald Purser unmasks the so-called "mindfulness revolution" in McMindfulness, showing how companies, schools, governments and even the military have turned this ancient-rooted practice into a tool for social control and pacification. With a lively and accurate criticism, Purser dismantles the myths on which its salespeople rely and confronts the narrative that makes us responsible for the stress we are subjected to and makes mindfulness the cure for everything by avoiding the material causes of our growing discomfort.