Manipulados

Facebook has been in the eye of the hurricane for several years. Since the Cambridge Analytica scandal and the Russian disinformation campaign broke out, it has tried to dodge a flood of controversies and lawsuits related to its business strategy. While the tech giant boasts of creating an interconnected world in which to express themselves freely, it violates the privacy of its users and spreads an epidemic of toxic and harmful misinformation. Based on a meticulous investigation and after having interviewed legislators, investors, academics, executives and employees of the Silicon Valley giant, Sheera Frenkel and Cecilia Kang -two prestigious journalists from The New York Times- delve into the ins and outs of a company surrounded always highly secretive and whose culture demands blind loyalty, revealing the hidden operations and power struggles of the social network par excellence. Many people consider Facebook to be a company that has lost its way, but this explosive research shows how the missteps of recent years are not an anomaly, but an inevitable consequence. Together, Mark Zuckerberg and Sheryl Sandberg undertook the deliberate and methodical construction of a ruthless business model based on unlimited growth. Blinded by their own ambition and arrogance, this is not the classic story of Frankenstein, the monster that broke free from its creator, but of two people who decided to stand by while their empire serves as a loudspeaker to criminals and corrupt regimes around the world. with devastating consequences. It would be very easy to reduce Facebook's story to that of a failed algorithm. The truth is much more complex and this book is the ultimate proof.