Macrotendencias

In history there has been no greater revolution than the digital one. Even so, it is difficult for us to understand it. The reason is that we live inside it and its speed is such that it is difficult for us to see it in perspective. It involves a paradigm shift, and is the source of complexity and uncertainty that force us to transform not only organizations, but ourselves. But that revolution does not come alone: ??we must also face other megatrends such as globalization, the expansion of knowledge and the climate emergency. The transformation that companies need is deep and complex, especially because it requires a change in mindset. Our organizations must become dual entities that marry the new and the old, the solid and the liquid, lower cost and higher speed, efficiency and resilience. This innovative, daring and visionary book presents the five disciplines that we must master to face these challenges: we will need new leadership, talent and knowledge of the ecosystem, mastering new technologies, being sustainable and approaching the client in a new way. They seem like disciplines that companies and their managers should know, but they are not. And the Administration will also have to adopt a new role at the state and international level. The anxiety that uncertainty generates can only be fought from understanding. For this reason, Macro Trends is an essential tool to understand the world to come and to successfully adapt our companies to the future.