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In the last two decades a new type of song has been born. Today's hits are full of hooks, musical hooks designed to hook your ear every seven seconds. Their composers have spent hundreds of hours inventing them, getting melody, rhythm, and repetition embedded in the human brain. And they have been designed so that the experience of listening to them works on the radio or TV as well as in shopping centers or the gym. On a journey that takes him from New York to Los Angeles and from Stockholm to Korea, John Seabrook tells us the story of an industry that suddenly, after a cataclysm, was forced to transform; its products needed to be, more than ever, innovative, competitive, ambitious and sexy. Exploring the common ground between science and creativity, The Song Factory is a book that will change the way you listen to music.