La complejidad del Barça

Barça is not only the most popular sports club in the world, it is simply one of the most influential organizations on the planet. With nearly 250 million followers on social media and 4 million visitors to their stadium each year, it's no wonder their motto is 'More than a club'. But it was not always like this. In the last three decades, Barcelona has gone from a regional team to a world power, becoming a model of sporting excellence and a constant winner of national and international titles. Simon Kuper unravels exactly how these transformations came about. He describes the organizational structure behind the club's business decisions and details the work of its coaches, doctors, data analysts and nutritionists who have revolutionized the world of sport. And, of course, he studies the imposing influence of the two great legends of the club's history: Johan Cruyff and Lionel Messi. Like many leading global companies, the F.C. Barcelona closely guards its secrets, allowing few chosen ones to look behind the scenes. But, after decades of writing about the club, Kuper was given unprecedented access to the inner sanctum and the people who strive daily to keep Barcelona at the top.