Influencia

The most important book on the science of persuasion that can change your life. You have in your hands the masterpiece of persuasion. An extraordinary book that will help you to be more effective at work and in daily life, to maximize your charisma, to improve your relationships and strategies to convince and reach advantageous agreements, in short, achieve success at all levels. In this definitive manual, Cialdini explains, with scientific rigor and in a simple way, how to provoke the desired response in people and how to protect yourself against unethical attempts at persuasion. A compendium of wisdom to become a skilled influencer.