Imparables

This book is a compilation of the best techniques and advice that Teresa Baró has offered for more than twenty years to thousands of professional women and managers from all fields. Here you have practical tools to detect your psychological barriers and limiting beliefs and to know your own communication style. You will realize that, to a large extent, your professional future is in your hands: you decide where you want to go and you will know how to achieve it. The words and phrases we use, the use of voice and body language conditions the image we project, the quality of relationships and the chances of success in our career. But we have never been taught to use these tools consciously and strategically. The strategies to manage your visibility inside and outside the company, techniques to have more authority in male environments, formulas to have difficult conversations and be more assertive are part of the training plan to increase your capacity for persuasion and influence. This book is for women who are not satisfied with what they have, who want to be recognized for their talent, who want to overcome all glass barriers, who want a salary commensurate with what they contribute, and who want to be respected in their environment. If it is aimed specifically at women, it is for several reasons: because we have been educated in a different way and this usually means being at a disadvantage compared to men, because we communicate differently and our family and social conditions still condition us a lot. It is not about masculinizing ourselves in our communication and leadership but about knowing how to act at all times using the most relevant words, tone and gestures in each situation. Above all, it is about gaining the respect, authority and prestige that we deserve in our jobs.