Followers

Millions of anonymous Internet users, content creators and also companies and institutions, are obsessed every day with the number of followers they have on the Internet, putting quantity before quality and even increasing their numbers with the help of a checkbook. If you are also looking to artificially multiply the number of followers on your social networks, this book is not for you. Manuel Moreno, creator of TreceBits.com, who has been writing about social networks, the Internet and the world of new technologies for more than twenty years, is clear about it: adding followers is not the same as building a community of followers online. For this reason, in his new book you will not find an infallible formula to get more followers quickly, automatically, but the necessary tools to create a faithful and active community on the Internet and to get the most out of it without only attending to the number of people who follow. Through its ten chapters, fleeing from quick solutions with which you would be deceiving yourself, Followers will help you create a community of quality followers, with which it will be easier for you to achieve any goal you set for yourself on the Internet. Only then will you be able to achieve real influence, and not a fiction of artificially primed numbers that hide empty profiles and no interactions. During the journey that this book proposes, you will learn to plan your online strategy, find your own identity and select the goals you want to achieve; you will understand who your followers could be and how to approach them to attract them to your community; You will consciously choose the social networks and digital platforms that you will use (Facebook, Instagram, TikTok, YouTube, Twitter, LinkedIn, Twitch, your own podcast, a newsletter, etc.); you will know how to create and disseminate relevant content; You will define a dynamization plan and you will be able to generate bonds of trust with your followers. With effort, overcoming each stage, you will also reach the phase in which opportunities for collaboration will arise and even the possibility of earning money and monetizing your community.