Emprendimiento en la práctica

The lesson that the transformation from larva to butterfly leaves us is that what we sometimes perceive as a threat is actually an opportunity that life offers us to start over and do things differently. Reinvent ourselves. Many professionals find themselves without a way out in an increasingly changing and uncertain environment, full of threats, but also with opportunities to discover. These professionals need support to reinvent themselves and get ahead. José María Sainz de Vicuña, with Entrepreneurship in Practice, addresses them especially, with whom he shares his experience and offers to guide them from a practical vision with the characteristic style of his works: useful, rigorous, practical and entertaining. The author structures this book around what he considers the four pillars of entrepreneurship (innovation, the management function, entrepreneurial culture and the introduction of changes) and, for this, he presents several cases of entrepreneurship that will help the professional to become an entrepreneur , developing your own case to allow you to reinvent yourself without fear of failure: "In other words, you can undertake and do not be afraid of failure. We have all failed more than once".