El poder

How is power achieved? How to keep it? Power changes form or passes hands, but it is always there, very present. Niccolò Machiavelli wrote The Prince thinking of the rulers of his time, but, as Colonel Pedro Baños reveals to us, his ideas can be applied to what we today call a leader, whether he exercises his functions in politics, in the military field, in the company or even when it comes to social leadership. This shrewd dialogue that Pedro Baños maintains with Machiavelli through the centuries allows us to understand the ways to obtain power, how to win the trust and respect of citizens, the importance of alliances and prevention not only in the face of declared enemies, but also before their own friends. Although today's leaders must adapt to a complex world, they should not forget the successes (and mistakes) of the most prestigious influencer of all time: Niccolò Machiavelli. This new edition also contains a complete, revised and updated translation of Machiavelli's The Prince.