El mapa cultural

When you realize that, before criticizing, Americans get fed up with flattery while Germans don't beat around the bush; or that Asians show reverence for hierarchy, while for Swedes anyone can be a boss, you fall into the fact that we are governed by a cultural context that is essential to understand before thinking about relating to someone from another country. Communication between cultures is the great challenge of the global economy, and having the necessary keys to facilitate understanding can be the difference between success and failure. The renowned expert Erin Meyer describes the 8 differential points of our cultural traits and provides us with the tools to effectively face the most common communication challenges in the world of international relations. The cultural map has become the work of reference for any reader who wants to navigate in the most conscious and comfortable way in this subtle and sometimes treacherous terrain, in which people of different origins are expected to work together in harmony.