Comerciantes de atención

At a time when access to information is practically unlimited, our attention has become a fundamental product for the market. Do we feel that they defy our attention? Western business depends on it. At almost every moment of our lives, we face a barrage of messages, advertising incentives, brands, social media, and other efforts to grab our attention. Few moments or everyday spaces remain intact by "care merchants." But Tim Wu argues that this condition is not simply the by-product of recent technological innovations, but the result of more than a century of growth and expansion of industries that thrive on human attention. From the birth of advertising to the explosion of the mobile web; the invention of email to the attention monopolies of Google and Facebook; From Ed Sullivan to famous brands like Oprah Winfrey, Kim Kardashian, and Donald Trump, the core business model of care merchants has not changed: free diversion in exchange for a moment of our consideration, which in turn is sold to the advertiser with the highest offer.