Cada día es el primer día

At Amazon, "Day One" means innovating with the same spirit as a startup, with the same motivation and enthusiasm as on the first day of a company. For its founder, Jeff Bezos, the second day represents: "Immobility, followed by irrelevance, followed by a painful and excruciating decline, followed by death." For this reason, every day you have to face work and the future as if it were the first. After countless interviews with managers, employees and collaborators of large technology companies, the renowned journalist Alex Kantrowitz shows how these titans operate following the "Day One" model, that is, prioritizing reinvention over tradition and collaboration over control. A spirit that has allowed them to open a path to sustained success in a business environment where challenges are constant and no advantage is certain. "Every day is the first day" he reveals what are the factors that allow these important technology companies to reach a position of dominance and maintain it, and shows the guidelines to follow for those who wish to challenge and defeat these giants.