Belleza fatal

Padded bras for girls, obsession with being thin, trivialization of cosmetic surgery, insistence on considering the skirt as a symbol of liberation: the "tyranny of appearance" reinforces its supremacy when it comes to imposing a completely stereotypical femininity.Behind the supposed cult of beauty, a hatred for ourselves and our body grows, fueled by the supremacy of unattainable canons. A process of self-devaluation that feeds a constant anxiety with the physical, while condemning women to not know how to exist outside of seduction, locking them in a state of permanent subordination. Mona Chollet revealingly examines the women's press, publicity speeches, blogs, television series, model testimonials, and sociological research to show us how the fashion and beauty industries strive to keep sexist logic at the center of the sphere. cultural, through deception and seduction.