Agencia de marketing digital

The digital sector has been booming for many years, and will continue to be so for many more, and digital professionals have two paths: work within companies or provide their services from their own company, which we call a digital services agency. Many agencies appear every year, and almost all of them stay by the wayside or are dismantled some time later due to the complexity of managing an agency, which is often set up by people who are technically good, but who have not been able to learn from running this type of business, mainly because no one talks about it. There are many business, client and project management tools that can be useful and for this reason they are included in this book, but there is also knowledge that is typical of digital agency management and that attempts have been made to conceptualize and reflect over the years. chapters of this book. Alberto López, founder and director of the Wanatop agency, pours into this work everything you need to create, manage and grow your own digital agency, whether you are thinking of creating one, or if you already have your own agency and are looking to grow. More than 10 years of own learning, collaborations and evolution of the sector that will give you the knowledge and points of view you need to continue advancing.