Acercarse a la generación Z

Do you feel like you don't connect with or fully understand this generation called "Z" that seems to live through screens? Do you think you have nothing in common with their world and their way of relating? Do you think that understanding today's adolescence is a complicated challenge that you cannot overcome? I will not deny that between generations there are usually substantial differences, however, I want to help you understand the reason for their actions, what matters to them and what their ambitions are to pave the way for you. In addition, I will give you some tricks so that you can update yourself without too much effort and so that you relate much better and, above all, from understanding, empathy, and without forgetting the teenager you were. This book will help you build bridges with youth and today's world. Through a familiar language, I will try to make you understand its codes without the need for you to become a tiktoker or start sharing memes on social networks, although, you never know!